LED display screen is a new type of information display media that has been rapidly developed in the world in the late 1980s. It uses dot matrix modules or pixel units composed of light-emitting diodes to form an area display screen with high reliability, long service life and strong environmental adaptability. , high price performance ratio, low cost of use, etc., has been widely used in the field of information display. LED display screen is a new type of information display media that has been rapidly developed in the world in the late 1980s. It uses dot matrix modules or pixel units composed of light-emitting diodes to form an area display screen with high reliability, long service life and strong environmental adaptability. , high price performance ratio, low cost of use, etc., has been widely used in the field of information display. In recent years, with the continuous development and optimization of the LED display market, enterprises have fully utilized the characteristics of LED display screens, and the trend of product and market differentiation has become obvious. It has become an important factor for LED display companies to enhance their core competitiveness and win more development space. the way. 2017 LED display industry market analysis is as follows: LED display industry market status: 1, creative display market shines as a typical performance of LED display differential development, with the development of LED display technology, social open development, creativity The display market has shown great market viability in recent years. Due to the serious homogenization of the LED display industry and the fierce competition in the whole market, the creative display has become an important means for LED companies to break through the Red Sea market. Obviously, the flexible splicing characteristics of LED displays have become the starting point for the differentiated development of many enterprises. The creative display market represented by special-shaped screens and transparent screens came into being. As a manifestation of diversified cultural development and the concept of harmonious coexistence between man and nature, with the continuous improvement of living standards, people have not only required a single display function of display devices. Requirements, human screen interaction, display screen and the surrounding environment to highlight the personalized features of the LED display has become a major trend of creative display development, the current transparent screen wall, LED spherical screen, cube, cone, cylindrical screen and other creative LED display products Beginning in a variety of entertainment, business centers, science and education, museums and other places to shine, a variety of LED displays based on the shape of everyday objects give us a very sensory impact performance, with a spherical screen as an example, plus Sitting on the rotating shaft and inputting information about the earth can be a powerful place. 2, small-pitch market leads the high-precision market of LED display. The development of small-pitch LED display is the high-precision of LED display field in China. Due to the small-pitch LED display technology, R&D, marketing and other considerations The demand is relatively high, and its market share is mainly occupied by some enterprises with large comprehensive strength. The pixel display pixels of small pitch are much higher than the general LED display, and the display color is more realistic and clear. The main application market has TV studios. , energy, traffic dispatch center, public security monitoring center, conference room, military command center, etc., its market performance is gratifying. At present, with the enhancement of surface-mounting technology, the small-pitch LED display has been able to adapt to outdoor harsh environments, and its outdoor market development is more obvious, and because of the excellent display effect, small-pitch LED display and AR/VR, naked-eye 3D, Internet technology The combination trend is obvious. With the maturity of large-scale production and the lowering of product prices, it is just around the corner to enter the commercial and civilian market. It is worth mentioning that the small-pitch LED display is equipped with relevant control cards, and its display effect can reach 4K. The company already has related small-pitch LED display TVs, showing a gratifying market development trend. 3. The indoor display market continues to usher in new application areas as the main application position of the current surface-mounted LED display products. The indoor LED display spacing has been developed from the early major P7 and P5. At present, P3 and P4 have become the mainstream of the interior. Display, and the small-pitch LED display below P2.5 is strong in 2016. Various ultra-high-definition LED display products below P2 have begun to appear, and its display has reached 4K effect. The LED display TV of related companies has begun to show up. At the same time, the high-end market launch, at the same time, the major lamp manufacturers expand the scale, the future of larger-scale LED display volume is worth looking forward to, it is worth noting that with the recent construction of major semiconductor chip factories in China, the future core chip technology Will be greatly improved, LED display spacing technology will further break through, more and more high-definition LED display is an indisputable reality, and due to the decline in prices, the current commercial commercial market penetration development has begun, and in AR / VR, naked eye With the combination of emerging hot technologies such as 3D, the market space is huge due to the characteristics of the small-pitch LED display itself. In general, LED display screens with small pitch as the leading market display market will become an important embodiment of the LED display market potential. 3, LED glass curtain wall screen leads the new image of outdoor media market as the LED glass curtain wall display in the outdoor media market. With the continuous breakthrough of packaging technology and spacing technology, LED display has become more and more frequent in our In the field of vision, with its high brightness, wide viewing angle and adjustable screen area, it has gradually replaced the traditional advertising information to present a single billboard, light box, etc., and has become a new force for outdoor advertising media. The products show a clear trend of spreading from first-tier cities to second- and third-tier cities, and are widely used in bustling streets, stations, shopping malls, landmark buildings, activity centers, etc. It is worth noting that in 2016, the small-pitch market presented a hot scene, and its outdoor application trend was obvious. Taking the emerging light pole screen as an example, through the combination of lighting, Internet, video screen monitoring, information release and other system technologies, As a smart street lighting system, it has become the focus of media attention in the construction of smart cities. It is conceivable that with the construction of intelligent transportation system, we will see the light pole screen system for advertising, major emergencies, travel weather and other information. The great convenience brought to the urban residents has caused a revolution in the way of foreign media, and the market space is huge. 4, LED display rental market to enhance the space with the help of the LED display splicing, disassembly features developed, called the LED display guerrillas, rental screen module features easy to disassemble, and can be assembled into a variety of styles Display mode, high customization requirements, often show the other effects of the stage on the stage, party and other backgrounds to present a shocking audio-visual sense. As a powerful device for shaping the atmosphere of the current stage, the culture, entertainment and sports industries develop rapidly. In recent years, the rental screen market has developed rapidly, but the market performance is chaotic. The quality of the products is lacking. In 2016, there have been too many rental screen collapse accidents, which exposed the drawbacks of the rental market, but in general, the development of the cultural and entertainment industry. Pulling the impact, the future development of the rental screen market is promising, and with the popularization of small-pitch LED displays, the higher-end rental screens in the future will be able to meet the higher and more perfect stage atmosphere. LED display industry market prospect analysis: 2016-2021 China LED display industry market demand and investment consulting report predicts that in the next few years, the global LED display market demand will continue to grow rapidly, the average annual growth rate will exceed 20% It is estimated that by 2020, the global LED display market will reach 30 billion US dollars, and China will be the most important manufacturing base. The LED display industry has broad market prospects. Conclusion: LED display industry is a sunrise industry, green industry, in line with the direction of scientific development, but also in line with the country's industrial development direction, is China's high-tech industry to encourage development. With the release of the potential of various segments of LED display, the LED display industry will receive more and more attention.
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